This page gives you focussed Unilever online assessment practise questions for the three most common parts of the profile assessment: behavioural scenarios, cognitive questions and game based assessments. Use it alongside your main Unilever Online Assessment 2026 guide to get as close as possible to the real experience.
Unilever typically screens candidates with a short online profile assessment made up of game based tests plus situational or behavioural and cognitive components. The exact mix varies by country and provider (Pymetrics, HireVue, Sova or Arctic Shores), but the underlying skills they test such as judgement, problem solving, learning agility and alignment with Unilever’s Standards of Leadership are broadly consistent.
Unilever online assessment overview
The exact structure of the Unilever online assessment changes slightly between countries and programmes, but most candidates see:
- Behavioural or situational judgement questions that check how your decisions fit with Unilever values and the Standards of Leadership.
- Cognitive questions covering numerical, verbal and logical reasoning that test how you work with information under time pressure.
- Game based assessments that measure traits such as memory, risk appetite, attention, fairness and learning agility.
The practise questions on this page are original PrepForAssessment items. They are not official Unilever questions, but they are designed to feel close to what you can realistically expect in difficulty, format and decision making style.
Behavioural scenarios (situational judgement) practise questions
In the behavioural section, you will usually see short scenarios followed by several response options. Your task is to pick the option that best reflects how you would respond at work in a Unilever context. The scenarios are written to test behaviours Unilever looks for, such as Consumer Love, Purpose and Service, Personal Mastery, Passion for High Performance and Agility.
A good way to prepare is to map your own examples to these behaviours and to review common competency questions. You can use this competency question guide while you practise the scenarios below.
Instructions: For each scenario, select the single response that would be most effective in a Unilever setting.
You are part of a cross functional team preparing to launch a new personal care product in an emerging market. A local manufacturing partner proposes a last minute change to the formula that would slightly reduce ingredient quality but significantly improve margins and ensure the launch date is met. The change is unlikely to be noticed immediately by consumers, but it conflicts with Unilever’s commitment to product quality and long term trust.
What should you do?
- A. Accept the change. Hitting the launch date and margin target is the priority and quality can be improved in a later reformulation.
- B. Refuse the change and escalate to your manager, insisting the launch should be postponed even if no alternative is proposed.
- C. Raise your concerns, then work with R&D, Finance and the partner to explore alternative cost savings that do not compromise the agreed quality level, even if this means proposing a phased launch.
- D. Ask the local partner to document the change and proceed, so that responsibility sits with them rather than with you.
- E. Send an email to the team summarising the issue but take no further action unless someone more senior objects.
Answer: C
Explanation
Option C balances Consumer Love, Purpose and Service and strong business judgement. You raise the risk transparently and then collaborate on a better solution instead of simply blocking the change. Option B protects quality but is rigid and does not show problem solving. Options A, D and E prioritise short term metrics or avoid accountability.
You are working with an external social media agency on a campaign for a Unilever brand. The agency drafts a post that says: “By 2025, we will be 100 percent plastic free.” You know that Unilever’s real commitment is to halve virgin plastic use, increase recycled content and ensure all plastic packaging is reusable, recyclable or compostable by 2025 to 2030, not to eliminate plastic completely.
What should you do?
- A. Approve the post. Ambitious language creates excitement and most consumers will not check the exact commitments.
- B. Reject the post and insist the agency rewrites it, without giving them any alternative wording.
- C. Quietly soften the claim yourself to “significantly reducing plastic use” without checking with corporate sustainability.
- D. Explain that the claim is inaccurate, share the official commitments, and co create new copy that reflects the real targets while still being engaging.
- E. Escalate directly to senior leadership, copying the agency in, and request that they stop working on sustainability campaigns.
Answer: D
Explanation
Option D shows integrity, respect for Unilever’s sustainability commitments and a collaborative way of working with partners. B and E are unnecessarily confrontational and damage the relationship. C still risks being misleading. A clearly conflicts with Unilever’s values and creates reputational and potentially legal risk.
You are leading a small virtual project team with a tight deadline. One team member in another country repeatedly turns in work late and misses stand ups. Their analysis is usually good, but the delays are creating stress for the rest of the team and putting the final delivery at risk.
What is the most effective first step?
- A. Reassign their tasks to other team members immediately and inform your manager that they cannot be relied on.
- B. Ignore the issue for now because raising it might damage trust across a culturally diverse team.
- C. Call them out publicly in the next group meeting to signal that deadlines must be respected.
- D. Schedule a one to one conversation to understand what is blocking them, agree clear expectations and support, and then monitor progress closely.
- E. Shorten the scope of the project so the deadlines can be met even if they continue to deliver late.
Answer: D
Explanation
Option D demonstrates Personal Mastery, Agility and support for others. You look for the root cause, reset expectations and provide help before escalating. A and C escalate too quickly and damage psychological safety. B and E avoid the problem and do not protect either performance or the team’s wellbeing.
If you want more practise with scenario style questions, also check this overview of online assessment tests which explains how situational and behavioural tests are scored.
Cognitive questions – numerical, verbal and logical reasoning
The cognitive part of the Unilever assessment can include numerical questions about charts and tables, verbal reasoning questions about short passages, and logical or pattern based questions. Practise working quickly while still being accurate and methodical.
You can deepen your practise with full length examples in our numerical reasoning article and our verbal reasoning article .
Instructions: Try each question under light time pressure, for example 60 to 90 seconds, before looking at the solution.
Question: By what percentage did total sales across all three categories grow from Q1 to Q4, to the nearest whole percent?
- A. 15%
- B. 18%
- C. 20%
- D. 22%
- E. 25%
Answer: C (20%)
Explanation
Total Q1 sales are 50 + 70 + 80 which equals 200. Total Q4 sales are 65 + 80 + 95 which equals 240. The increase is 40 on a base of 200. The percentage increase is 40 divided by 200 times 100 which equals 20%.
Passage:
Unilever has committed to a “waste free world” by reducing its use of virgin plastic, increasing recycled content and improving the design
of its packaging. The company aims to halve its virgin plastic use and help collect and process more plastic packaging than it sells by 2025.
It has also set targets for using at least 25 percent recycled plastic in its packaging and for ensuring that all plastic packaging is
reusable, recyclable or compostable within roughly the next decade. These goals require investment in innovation, partnerships with recycling
infrastructure and changes in how products are designed and delivered.
Which statement is best supported by the passage?
- A. Unilever plans to eliminate all plastic from its packaging by 2025.
- B. Unilever’s main strategy is to switch entirely to non plastic packaging materials.
- C. Unilever expects governments to fund most of the required recycling infrastructure.
- D. Unilever’s plastic commitments rely on both product design changes and collaboration with external partners.
- E. Unilever has already achieved all of its plastic related targets.
Answer: D
Explanation
The passage explicitly mentions both “investment in innovation” and “partnerships with recycling infrastructure” as well as changes in how products are designed and delivered, which directly supports statement D. The other statements are not stated or are contradicted by the text.
What is the next number in the sequence?
- A. 81
- B. 95
- C. 97
- D. 99
- E. 101
Answer: C (97)
Explanation
Look at the pattern from term to term:
- 4 to 7: 4 multiplied by 2 minus 1 gives 7
- 7 to 13: 7 multiplied by 2 minus 1 gives 13
- 13 to 25: 13 multiplied by 2 minus 1 gives 25
- 25 to 49: 25 multiplied by 2 minus 1 gives 49
So each term is the previous term multiplied by 2 minus 1. Applying the rule again: 49 multiplied by 2 minus 1 equals 97.
Game based assessment practise questions
In the real Unilever online assessment, game based tests are used to capture your natural behaviour. Common mechanics include balloon style risk tasks, pattern games, memory games and social decision making games. The three practise questions below translate those mechanics into reasoning tasks you can work through step by step.
For a wider overview of how gamified tests work and how recruiters use them, you can also revisit the main online assessment guide .
or bank them safely
Imagine a balloon game where each time you tap the screen to pump a balloon you earn 4 coins. After each pump there is a constant 15 percent chance that the balloon bursts. If it bursts, you lose all coins from that balloon. If you bank the coins before it bursts, you keep everything earned on that balloon and move to the next one.
You decide in advance how many times you will pump each balloon before banking the coins, assuming it has not already burst.
Which fixed strategy has the highest expected number of coins per balloon?
- A. Always pump exactly 2 times, then bank.
- B. Always pump exactly 4 times, then bank.
- C. Always pump exactly 6 times, then bank.
- D. Always pump exactly 8 times, then bank.
- E. All of the above strategies have the same expected value.
Answer: C (pump 6 times)
Explanation
If you pump N times, you earn 4N coins only if the balloon survives all N pumps. Each pump has an 85 percent survival chance, so the probability of surviving N pumps is 0.85 raised to the power N.
- 2 pumps: expected value is 4 × 2 × 0.85² which is about 5.78 coins.
- 4 pumps: expected value is 4 × 4 × 0.85⁴ which is about 8.35 coins.
- 6 pumps: expected value is 4 × 6 × 0.85⁶ which is about 9.05 coins.
- 8 pumps: expected value is 4 × 8 × 0.85⁸ which is about 8.72 coins.
The highest expected value comes from pumping 6 times before banking. This reflects how balloon style games reward candidates who can balance risk and reward instead of always choosing the safest or riskiest option.
In another game, you repeatedly split 100 tokens between yourself and an anonymous partner. After each round, the partner chooses whether to work with you again. Your assessment score rewards both the total tokens you earn and your ability to maintain a stable, cooperative relationship over 10 rounds.
In the first three rounds, you try different offers and observe the partner’s reaction:
- Round 1: you offer 60 for you and 40 for the partner, and the partner accepts.
- Round 2: you offer 80 for you and 20 for the partner, and the partner rejects and leaves the round.
- Round 3: you offer 55 for you and 45 for the partner, and the partner accepts.
Which strategy is most likely to maximise your final assessment score over the remaining rounds?
- A. Keep offering 80 and 20, which maximises your tokens when the partner accepts.
- B. Switch to 40 and 60 to appear generous, even if you consistently earn less.
- C. Alternate randomly between 80 and 20 and 20 and 80 to test the partner’s reactions.
- D. Offer a stable split around 55 and 45 or 60 and 40, monitoring whether the partner continues to accept and adjusting slightly if they start rejecting again.
- E. Offer 100 and 0 to the partner in the next round to rebuild trust, then go back to 80 and 20.
Answer: D
Explanation
The early rounds show that the partner is sensitive to fairness. They accept offers close to an equal split but reject very unequal offers. A strategy close to an equal split that stays stable across rounds is likely to produce both high acceptance and steady earnings, which is what the assessment rewards. Option D shows that you have learned from feedback and can balance self interest with cooperation.
Imagine a sequence game where four tiles light up in order. On each round, you must reproduce the sequence from memory. The rule is that every new round adds one tile to the end but also changes exactly one previous tile to a different colour.
In Round 3 you see the following sequence, shown here as letters for colours: G, B, R, Y.
In Round 4 you see: G, B, Y, Y, R.
Which of the following would be a valid Round 5 sequence that follows the same rule?
- A. G, B, Y, Y, R, R (adds R, but no previous tile changes)
- B. G, B, Y, R, R, Y (adds Y, but two previous tiles change)
- C. G, B, Y, Y, G, R (adds G, and one previous tile changes)
- D. G, Y, Y, Y, R, B (adds B, and three previous tiles change)
- E. B, B, Y, Y, R, G (adds G, and two previous tiles change)
Answer: C
Explanation
From Round 3 to Round 4, one tile changes (the third tile changes from R to Y) and one new tile R is added at the end. For Round 5, we must again change exactly one existing tile and add exactly one new tile.
Option C changes only the fifth tile (R to G) and adds one new tile R at the end, so it follows the rule. The other options either change no tiles or more than one tile, so they break the pattern.
Tips and next steps for the Unilever online assessment
- Match your decisions to Unilever values. When answering behavioural questions, think about Consumer Love, Purpose and Service, Personal Mastery, Passion for High Performance and Agility. Choose options that balance long term impact, integrity and collaboration, not just short term results.
- Practise fast and accurate reasoning. For cognitive questions, simulate the time pressure of the real test and focus on clean working with charts, tables and short passages.
- Treat games as structured data, not casual games. In gamified assessments, stay consistent, pay attention to feedback between rounds and avoid extreme risk seeking or risk avoiding behaviour unless the game clearly rewards it.
- Prepare your set up. Take the assessment in a quiet environment with a stable internet connection, on a device recommended by the provider, and close unnecessary tabs and notifications.
- Link your practise to later stages. Use the examples here together with your competency question preparation so that the behaviours you show in the test are consistent with what you later talk about in interviews and at the assessment centre.
FAQ
These questions are built to mirror the style and difficulty of Unilever behavioural, cognitive and game based assessments, based on public information about the tests. They are not official Unilever questions, so the wording and exact mix of tasks you see on the day will be different, but the underlying skills you practise here will still be relevant.
Yes. For numerical and verbal tests, classic practise with data tables and reading passages is most effective. For game based tests, the focus is more on your mindset and consistency. Make sure you are rested, understand what each game is measuring and respond in a way that feels natural but considered rather than trying to “game” the system.
In most cases, candidates are expected to complete the assessment in a single sitting. If you experience a genuine technical issue such as a system crash or connectivity failure, contact the support details provided in your invitation email and explain exactly what happened. Do not try to create multiple accounts to retake the test, as this can look suspicious to recruiters.
Some providers use adaptive elements where later questions or game levels depend on how you answered earlier ones. Others use fixed question sets for all candidates. You should assume that your responses are compared both to a benchmark and to other applicants for the same role, so focus on giving consistent, well reasoned answers instead of trying to guess the algorithm.
After you submit, note down what came up while it is still fresh. Capture the types of scenarios, the kinds of numerical or verbal questions and how the games behaved. Then move on to interview preparation using structured competency practise so that you are ready for the next stage as soon as you receive a positive result.
